THE LORD OF THE LYMPHOMA
Leaflet design for the Refundation of Adcetris Group.
Adcetris is a cancer medicine and the leaflet The Lord of Lymphoma is a proposition for affected people to take different perspective on the disease, to change narrative about the cancer.
Each of 12 doses of chemotherapy is one of the adventures of Frodo Baggins, a main protagonist of Talkien’s The Lord of the Rings. Hobbit is heading up to Mount Doom with a purpose to destroy the ring, which symbolises cancer. However in a fight against the forces of evil he is not alone, there is a whole Fellowship of the ring by his side: Gandalf, who is a main doctor, Legolas – a nurse, Sam, Merry, Pippin, Aragon … – all those who are there with him and try to help.
„Nobody in the ward felt so strongly that was ill. Well, because – there is nothing like a good narrative!”